Dhaaga Tribe
A thread between the craftsperson and the wearer.
We started Dhaaga Tribe with one question: what would fashion look like if it began with the craftsperson, not the trend?
It started with a village,
not a mood board.
In 2024, we drove into Bagru — a small town outside Jaipur where the Chippa community has been hand block printing cloth for over 400 years. We watched printers work on tables stretched with cotton. We watched the blocks stamp in perfect rhythm. We understood immediately that we weren't looking at a trend. We were looking at a tradition.
Dhaaga Tribe was built backwards from that moment. The craft came first. The garment followed.
Three things we will not compromise on.
Craft First
We design for the block, not the other way around. Every pattern is developed in dialogue with the printer — constrained by what the hand can do, which is always more interesting than what a machine can.
Real Sizes
XS to XXXL in every design. Not an afterthought. Not a separate "plus size" line. The same print, the same fabric, the same craftsmanship — in every size we make.
Honest Pricing
We price our work to pay the printer fairly and keep the quality high. We don't offer 70% sales because we don't inflate prices to create the illusion of a deal. The price is the price.
We are not a fast fashion brand wearing craft as a costume.
We visit the villages. We know the printers by name. We pay above market rate — because craft that is paid fairly survives, and craft that is underpaid disappears. Every purchase you make is a small act of keeping something alive that the world is slowly losing.
Read the full craft story →A note from the person who started this.
Dhaaga Tribe began with a single question I couldn't stop asking: why is Indian craft so undervalued in Indian fashion? The answer was complex. But the solution felt simple — go to the village, work directly with the printer, build something honest.
Every design decision we make, every price we set, every collection we launch — it runs through that original question. Are we doing right by the craft? Are we doing right by the customer? If yes, we proceed. If not, we go back to the drawing board.
Thank you for being here. The fact that you're reading this means the thread has connected us — which is exactly the point.
— The Dhaaga Tribe Team
Jaipur, 2025
